Jump right in
Grab a bit of paper and list all of your marketing activities. Here is a sample list to reference:

Magazine advertising (list all separate magazines)
Newspaper advertising (list all separate newspapers)
Direct mail
Networking (list all separate networking events)
Blogging
Website
Pay-per-click
Email
Twitter
Facebook
Linkedin
Pinterest
Instagram

What’s next?
Got that list? Fab. Now, take each of those marketing activities and write down the type of people you are reaching. E.g. Linkedin [...]