Copywriting is a very broad term that covers all aspects of writing for marketing purposes from advertisements to press releases.

Copywriting is becoming one of the most important elements in the new era of content marketing. Your customers want to know all about your services and products before committing to buying from you. Content marketing focuses on providing helpful information to your customers, demonstrating your expertise without the hard sale approach.

Get your words right and you can tap into your customer base in a more informed and profitable way.

The power of the written word!

The right message in the right medium is so powerful. It must be engaging, so as to captivate the audience and drive a marketing message home without them realising. Copywriting is not about the “hard sell” it’s about identifying the problem, delivering a message and ultimately giving them a reason for them to want to buy from you.

It’s just writing…is it really that difficult?

Mazzle copywriting blogs brochures articles

Unfortunately, good copy doesn’t take a few minutes to write.You could know everything about your company but still be stuck for words when writing marketing material. Once you have a good idea of what to write, a piece of 250-300 words can take at least 2 hours to put together.

When you enter into the process of writing content, there are a number of key questions you must ask yourself;

  • Who is my audience?
  • What message am I trying to get across?
  • When are they likely to look at this piece?
  • Where is this message going to be displayed?
  • Why would they pay attention to this?
  • How am I going to make this interesting?
  • Do I have the time to do this?

The art of copywriting is similar to the art of storytelling. There must be a beginning, middle and end.

Can you tell a good story?  Try it…If you are still staring at your only sentence in an hour, give us a call. We love it.

How can Mazzle help

  • Advertisements
  • Flyers
  • Brochures
  • Advertorials
  • Radio adverts
  • Editorials and feature writing
  • Press releases
  • Internal communications
  • Websites
  • Newsletters (printed and email versions)
  • Eshots (e-adverts to potential customers)
  • Blogscopywriting questions

The first hour is always free…

Give us one hour of your time to find out about your business and the areas of marketing that you need help with. We guarantee that you will walk away from our meeting having learnt something new to help you.

The first hour is always free.

Should you wish to continue accessing our knowledge and expertise we offer a variety of flexible options to suit you.

Call us now to book your appointment on 01604 434170.

What our clients say

Thank you for all of your inspiring marketing advice
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Heather had so many ideas that I hadn’t, and probably wouldn’t have, thought of on my own and it was all things that I could easily learn with Heather’s help.
I highly recommend Heather for any help with marketing and boosting your business potential, she really helped me to just start thinking outside of box. I now have lots more interest in my business and feel a lot more confident about my future.
Heather has a great marketing mind, one of which we have been lucky enough to tap into..!
Excellent meeting with marketing wiz Heather Selbie. Lots of great ideas on how I can improve my business which I will be implementing over the next few months. She is definitely the lady to see for marketing advice and the first hour is free – which is nice!
Heather is extremely passionate about her field of expertise. Her enthusiasm is delivered in a structured and focused way that you cannot be anything other than inspired!
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