What is a Marketing Plan?

Time for marketing, save money

A Marketing Plan is a detailed plan of action. Imagine you’re sat at your desk, wondering where you should go next with your marketing, with a Marketing Plan you need not wonder. The document holds all the information you need from what to do and when to do it. All of your activities for each day of the working month that you should be doing that will enable you get your business where it wants to be.


Let’s give you a quick example. I want to achieve X number of sales from existing customers by 1 April 2020.

So you need to have an email campaign going out on a regular basis to tell your customers informatively (no hard selling) about your services.

When you look at putting the marketing plan together you would ask yourself a few questions:

  • What services do I want to push?
  • Which services are my most profitable?
  • What services would my client base most likely want to hear more about?

You start with the services and associate a theme to the month. For example:

“I want to achieve X number of sales from existing customers by 1 April 2020.” To achieve this I will send a monthly email to my client base about my Consultancy Service. I will send it on the 15th of the month.

The marketing plans that I put together will have a bit more e.g.

  • Copy due on 10th
  • Content – Consultancy. Key points – Benefit of marketing plans for a business, link to website.
  • Send email on 15th
  • Pull report on clicks and opens on 25th.
  • Call the people who clicked on the link.
  • Call the people who opened the email more than 5 times.

Imagine this replicated for all of your marketing channels. All with the intention of getting you results.

Well, you would have calendar of marketing activities with specific things you need to do. No more procrastinating on what you need to do, when or what you need to say.

Who should use a Marketing Plan?

Everyone. Especially if you want to grow your business.

How can Mazzle help?

We can:

  • Produce a 3, 6, 9 or 12 month marketing plan for you
  • Meet with you on a monthly basis to help you with any queries, or provide any advice
  • Help implementing – carrying out the tasks you want to do but you don’t have time to do.
  • Train you on how to produce your own.

Need some prices or more information? Call us now on 01604 434170.