Websites

The World Wide Web took us by storm over 15 years ago. It has grown considerably in that time and the reach, information and capabilities have grown considerably.

There was a time when people laughed about using a website to promote your business, now, people pity those who don’t have a website for their business. Although, technology is still changing, a website is still very often a customer’s first port of call for looking for a certain service or product.

Websites are a huge source of information and with the right combination of design, content and SEO it can produce you with sales.

What does your shop window say about you?

In many cases, the landing page of your website is your shop window and the rest of your website is your shop. Just like a shop window you need to change it regularly so that you highlight the best products/aspects of your service as well as a reason to buy from you.

Additionally, just like a shop, you need to change your stock regularly to keep people interested and coming back.

Put yourself in your customers’ shoes. Would you visit your website or would you keep on shopping?

MazWebsite

Website Design

Have you ever walked past a shop and thought “Oh, wow that shop is in desperate need of a fresh lick of paint.” It’s the same with websites. What was “cool” five years ago certainly won’t be now.

You now have to think about the website layout design as it needs to be consistent across a lot more platforms e.g. mobiles and tablets.

It doesn’t have to cost the earth to refresh your website. Go for simple changes initially. We recommend a bigger revamp around the 18-24 months, where you look at the whole layout of your website.

Mazzle can help keep you ahead of the times with your refreshes and revamps.

Website Content

As we mentioned previously, your website (aka your shop) needs to be updated regularly with new information and it needs to be applicable to your consumers.

If we were to walk into John Lewis and see the same stock week after week, chances are, we aren’t coming back for a long time.

It is the same with your website. Keep your content fresh, informative and useful to your consumers.

Mazzle can help you by either writing your content for you or reviewing your content to ensure you have incorporated the right message.

Call us now for a website audit!

Does Google love your website?

SEOSearch Engine Optimisation (SEO) is an important aspect of your website. It is a range of activities that can (and should) be implemented so that Google recognises your website as a useful place to go for your product/service and therefore pushes you up the Google ranking.

The Google “spider” crawls through your website after you update a website page in some way. It analyses everything from a HTML view and looks at the ALT tags, keywords, Meta titles, descriptions and the content. It then determines whether that website page has useful content for those who are searching Google for your product/service.

Many people think that Google just keep changing the goal posts with their algorithms; Panda and Penguin. In reality, Google just wants to make the internet as much about natural recommendations and authority as possible. In other words, high quality, useful content + high quality page layouts = good rating.

SEO can be quite difficult to get your head around but if you don’t have an SEO strategy, then you aren’t going to be found on Google.

Call Mazzle now to discuss your SEO strategy on 01604 434 170.

Google Analytics

Questions

Ah, data analysis…it gives us thrills just thinking about it.

Google Analytics is the most useful tool for producing data on your website traffic however it also provides useful data which will help with other aspects of your marketing strategy. Analysing that data is important for your marketing to progress. How do you know which traffic sources are the best? How do you know whether to focus on your new or returning visitors? How do you know what keywords they used to find your website?

Google Analytics can help provide you with all that information and more. Why waste time guessing what works and what doesn’t when this FREE tool is out there, ready to answer those important marketing questions?

Call us now for our price list on our 1-2-1/ group Google Analytics training sessions.

How can Mazzle help?

We can help your website in a number of ways, ranging from the design and content to SEO and reporting.

  • Website creation and design
  • Website content reviews
  • Website content copy
  • Content managed websites
  • Website Domain name purchasing
  • Website (and email) hosting
  • Intranets
  • Mobile websites
  • Google analytics training
  • Bespoke Google analytics monthly reporting
  • SEO strategy
  • SEO training

Your website audit is free with your first hour…

We will prepare a website audit to highlight which areas of your website needs improving (if any.) Our first hour is free, so we will utilise this hour by delivering our audit findings, find out about your business and the areas of marketing that you may need help with. We guarantee that you will walk away from our meeting having learnt something new.

The first hour is always free.

Should you wish to continue accessing our knowledge and expertise we offer a variety of flexible options to suit you.

Call us now to book your appointment on 01604 434170.

What our clients say

Thank you for all of your inspiring marketing advice
Given me just the boost I needed after a quiet patch
I could see that Heather loved and truly believed in helping other businesses, like mine, and was very easy to approach.
Heather had so many ideas that I hadn’t, and probably wouldn’t have, thought of on my own and it was all things that I could easily learn with Heather’s help.
I highly recommend Heather for any help with marketing and boosting your business potential, she really helped me to just start thinking outside of box. I now have lots more interest in my business and feel a lot more confident about my future.
Heather has a great marketing mind, one of which we have been lucky enough to tap into..!
Excellent meeting with marketing wiz Heather Selbie. Lots of great ideas on how I can improve my business which I will be implementing over the next few months. She is definitely the lady to see for marketing advice and the first hour is free – which is nice!
Heather is extremely passionate about her field of expertise. Her enthusiasm is delivered in a structured and focused way that you cannot be anything other than inspired!
Heather is helpful, informative and very knowledgeable about Marketing, Websites, Social media, anything she does not know is not worth knowing!
Heather is business focused, commercially aware and I have no hesitation in recommending Heather!

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